We’re all (I assume) happy with audio podcasts. I’ve got one uploading as I write this for instance so I’m probably best considered to be on the “pro” side. I listen to a LOT of podcasts during any given week, but I also watch a couple of video ones as well.
The thing is that I watch far more TV during a week than I listen to radio. Why are my podcasts skewed the other way?
It’s not that I don’t like sitting in front of a computer to watch video as I watch a lot on the BBC iPlayer, their web based flash catchup service. I also watch a lot of stuff I probably shouldn’t mention that may take a little time to cross the pond and be on UK TV. Video from the internet is probably nearly half of what I watch now.
So why are most of my podcasts audio? The obvious answer is that I listen to them in the car, or while I’m working, or while I’m working out (I have really short ones for that). The other answer is that most podcasts aren’t video. Video is expensive for bandwidth, very time consuming and, to be brutally honest, unneeded for most of the time. Take my weekly ramblings with Van Hemlock. Watching us as we do that is really not a selling point. We sit there communicating via facial expressions and ambiguous hand gestures as we chat and don’t exactly present a riveting experience. We’re going for the radio 4 experience; we’re pretending that we’re channeling Melvyn Bragg. We believe in the fact that audio is a valid medium for what we’re trying to achieve.
There’s also a thing where shows that should be podcasts aren’t because they’re just hosted as flash and don’t have a download option. Zero Punctuation is nice, but I have to remember to watch it once a week. Odds are I’ll remember sometime before the next one, but I’d much rather have it download to my iPod while I’m not looking and be available the next time I have a look to see what’s available. To me THAT is what a podcast is, and why I’ve started looking at iPlayer as a podcast directory (there’s a way to download TV shows and bypass DRM due to how the iPhone works). Give me an RSS feed for both and I’ll be happy. Of course the reason for flash based video is that you can offset the hosting costs by using youtube/vimeo or by ensuring that you’re driving viewers to your website.
So where do I stand on all this? What video podcasts do I watch?
Games Weasel (
www.gamesweasel.com)
This is a very corporate/broadcast feeling show that offers 10 minutes of games reviews per week. He tends to like stuff he reviews (a problem with shorter shows, positive bias is unavoidable when choosing games) but it’s enjoyable. It’s very similar to Playr and so matches the best (um, only?) Games programming we have on TV here. Short enough to not get boring.
Kotaku Video (
http://kotaku.com/tag/podcast/)
An interesting format this: Get a load of people into a game and record the voice. Works really well when they have interesting people playing (such as David Jaffe playing Gears of War 2). Audio quality can suck, but that’s the fault of the consoles. Fun to listen to but not to really pay attention to as it can’t grab my whole attention.
Cranky Geeks (
http://www.crankygeeks.com/)
OK, not games this one. They do have a rotating set of interesting guests though and although some are idiots (please discount that they are more successful than me so I’m obviously wrong about that) there’s usually enough interesting things said to keep me occupied. It helps that their world is my world, which is why I include it. If it was about games it would be the same. In fact it reminds me of Gamesnight, a show that used to be produced by xleague.tv and shown on Pulse in the UK, which was another “just view as flash” show web wise. Of course Gamesnight is a copy of newsnight, but going down that road can’t end well as we collapse TV back down to being just a copy of the very first broadcast ever made.
Crash TV (
www.criteriongames.com/podcast/)
This one is slightly biased as they’re the studio that made my favourite game of last year, Burnout Paradise. It’s 100% a marketing tool, but with short 10 minute shows it’s one that I watch weekly.
1up Show (
http://www.1up.com/do/minisite?cId=3145462)
Now sadly cancelled the 1up guys had an interesting video show. I’d call it overproduced in places (some of the camera work) but generally an enjoyable experience. Now with a new independent show over at
area5.tv that looks to be continuing the idea.
So that’s a selection of what I watch. Not all are easily copied onto my iPod automatically, which is a shame.
I think the best video podcasts work when the visuals add something to the experience (duh!). Crash TV can show the new features they’re talking about and it’s not 100% them sitting in a room chatting to camera. Games Weasel has no camera work and is fully game footage and generated titles. Kotaku uses the video as a way to carry the conversation, which is interesting. The game covers the gaps in conversation quite well and makes it an enjoyable experience.
I really don’t like the monologue delivered to camera shows though. I ask myself why I’m bothering to watch something that could be 100% expressed through audio without losing anything. A good example of a nice and easy video podcast (admittedly by a friend) that gets it right with camera work are some of the Limited Edition video shows such as
http://www.yellowspandex.com/?p=184. It gives information through the video that would be harder through just audio, and that has to be the justification of video. There was an Eve video podcast a while back that collapsed due to being too much effort, and that's hard enough to deal with for "simple" audio.
So to sum it up I think video podcasts need to do the following:
- Bring something more than a pure audio show could. The video has to add something, whether it be shots of a game or a live event. People sitting around chatting tend to be dull.
- Be downloadable to my iPod so I remember to watch
- Not be too long, I need to fit the shows into my spare time. 10-30 minutes is probably it for my attention span.
- Be simple enough so that the can be produced without collapsing under the weight of itself.
Now I’ll open it up to discussion. What video shows do you like, and what do you want to see in the future?