On the subject of obsession, clinical addiction and games-become-reality, Everquest 2 seems to have taken one more step into the Matrix-like dystopia Daily Mail columnists fear...the '/pizza' chat command.

When typed into the chat-box, it fires up your browser of choice, and takes you to a specially designed page on the Pizza Hut website, where you can order pizza to be sent to your PC Gaming Cryopod, thus negating the typically tedious business of going off and having a meal, etc.

I guess it was always on the cards, although it does seem a bit sinister in some vaguely indefinable way. Other chat commands we hope to see soon:

  • /pepsi
  • /walkdog
  • /appeasespouse
  • /selfesteem

I'd like to think it's a joke, and that all parties concerned will treat it with the contempt is deserves, but I'm afraid enough muppets will use it, to create a precedent...