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Well, intentional or not, it seems to have worked. Beware the backlash though...no-one likes to be manipulated, least of all by advertisers. Viral marketing sounds all very clever and buzzwordey, and indeed, is probably associated with words like 'zeitgeist' just about now, but when all is said and done, it is basically 'Crying Wolf'...a method entirely reliant on pretending you're something you're not. Keep this up and no-one will ever believe a blog again!
Ho hum...